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New watches are added to our site all day long. Check out our most recent release.

Is 2 Better Than 1?

Rolex Datejust II Ultimate Buying Guide

Rolex doesn’t frequently bring new models to market. Sure, updates happen every so often, as we’ve seen in recent years, but brand new families with a brand new target demographic? That’s typically not something the brand does more than once a decade or so – and whenever it happens, it’s big news. That’s why back in 2009, the watch world was momentarily stunned to welcome a brand new member to the Crown’s catalog: the Rolex Datejust II.

One From the Archives

An Overview of Anniversary Rolex Watches

Unlike most other luxury watch brands, Rolex does not make limited-edition models, nor do they team up with celebrities to make collaborative editions. What Rolex does do however, is make special commemorative models to mark milestone anniversaries. While these watches do not have any markings explicitly stating that they are commemorative models, they were all indeed launched in honor of a special anniversary.

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