Has your jacket won a Nobel Prize?

What exactly is graphene? Technically, it’s a layer of carbon atoms 100x stronger than an equivalent layer of steel. But we’ll leave the technical-speak to the Nobel Committee, who awarded graphene the 2010 Nobel Prize in Physics. To us and the team at Proof, graphene is just the perfect material for making our most efficient down jacket ever. Thanks to an inner layer of the stuff, the Graphene Down Jacket blankets you in warmth fast despite its lighter weight. And all that strength means the weight vs. durability trade-off doesn’t apply. 

You keep a JUDY in your home for the same reason you keep Band-Aids in your cupboard—just in case. From overnight power outages to natural disasters, your JUDY will be an essential source of food, power, weather protections, and safety gear until you get where you need to go. Designed by emergency preparedness experts, each kit is the perfect, portable homebase for gathering your preparedness needs in one spot.

Chances of writing a spooky novel if you spend lots of time here: 100%

📍East Fjords, Iceland     📷 @withluke

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Andy and Rich, Huckberry co-founders

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