Simply put: Reigning Champ is what you'll reach for whether you're running 10 miles in the cold or enjoying a well-deserved rest day. Founded in Vancouver in 2007, they call back to an era when athletic wear didn’t rely on gimmicky, over-built designs. Instead they focus on quality materials and doing the small things right. And thanks to that approach, their lineup is stacked with modern classics like their cult-favorite terry hoodie.

Thank you for being a part of the 1-million+ strong Huckberry community! If you enjoyed this email, do us a solid and forward it to a friend. We owe you one.

Andy and Richard, Huckberry co-founders

The Huckberry Story

P.S. Want early access to our best sales, latest drops, and limited-edition collabs? Sign up here.