| Hey there, Have you ever wished you could hop into a DeLorean, go back in time, and shake some sense into your younger self? I know, right? I mean, I spent a good 7 years spinning my hamster wheel in the gym without really knowing what I was doing. So many unproductive “pump” workouts, so many hours on the cardio machines, and so many stinky tupperwares of chicken, broccoli, and rice . . . and so little progress to show for it. Oh, the wine of youth . . . And here’s a wild thought: With what I know now, I could’ve reached the pinnacle of my personal fitness in 3 to 5 years instead of 10+. And I could’ve done it spending a fraction of the time in the gym, doing workouts I enjoyed, and eating foods I liked. That’s what a “clinically effective dose” of the right kind of knowledge (wisdom) can do for you. Think of it this way: Imagine a plane taking off from Los Angeles en route to New York. If, during takeoff, the pilot decided to adjust course 3.5 degrees to the south, the plane’s nose would move just a few feet. Outside of the cockpit, no one on board would notice the small movement. But over the course of a journey across the country, the impact of the change would be considerable, and the confused passengers would alight from their plane in Washington, DC, not New York. A small change and major result. So, for instance, if I had to start over, here are a few things I wouldn’t do again: - I’d stop paying to be lied to by the muscle mags.
- I’d stop trying to copy the workouts of the biggest Joe-bros online.
- I’d stop wasting hundreds of dollars per month on sham pills, powders, and potions.
And there are, oh, a couple dozen or so things I’d do differently in round two, like . . . - Focus on progressive overload
- Learn how to make effective meal plans
- Break up with the treadmill (“I’m so miserable without you, it’s almost as if you’re here!”)
But if I could choose just ONE thing to force my younger self to do, it’d be this: I’d hire a coach. Why? A good coach would have saved me Cthulu-knows-how-much time, energy, and frustration lost trying to figure everything out through study and trial and error. In fact, even if I had the game taped like I do now, I’d still hire a coach if I were starting over. The upside is just too great to ignore. A coach would save me time by building my training and eating plans, and might even do a better job than I would as an objective expert. A coach would help keep me accountable, track my progress, and bring to light “blind spots” that we all have. And frankly, a coach would scowl me straight on those days I just don’t feel like picking up the heavy things and putting them down (yes, I have those too—I blame inflation and climate change). All this is why even the greatest athletes of all time, like Tiger Woods and Serena Williams, still have a coach. And why you should too if you feel like you’ve been putting in the effort but not getting the results. If that’s the case, then I’d like to invite you to start fresh with our VIP coaching program. We’ve worked with well over one thousand men and women of all ages and circumstances and helped them lose tens of thousands of pounds of fat and gain thousands of pounds of muscle. And you know what? They’re often missing just ONE crucial piece of the puzzle. Maybe it’s their calories or macros . . . maybe it’s their exercise selection . . . maybe it’s their food choices . . . or maybe they’re not progressively overloading their muscles. And I’m gonna guess it’s the same with you. You’re probably doing a lot of things right, but dollars to doughnuts, there’s something you’re NOT doing correctly that’s giving you most of the grief. Whatever it is, here’s what’s important: Once you identify what that one thing you’re missing is—once you “figure it out”—that’s when everything finally clicks. THAT’S when you start making serious progress. This is exactly what we did for Nick (41 years old), who melted 18 pounds of fat off his body and 4 inches off his waist, and without losing an ounce of muscle or strength: | 
