Introducing: Athlete-Led Design.

TEST. ITERATE. REPEAT.

The only way to become the best is to work with the best. To create gear that’s built to perform at the highest levels, we collaborate with a team of some of the most obsessed and passionate athletes in the world – from pro CrossFitters to record-holding endurance runners – on the design, development, and testing of our gear. Ultimately, our goal is simple: to create gear worthy of the world’s top athletes.

Check out our brand new Athlete-Led Design page to learn more about how our impressive team puts our gear to the test.