Ten Thousand X Roka

ROKA was founded in 2011 to redefine the standard of performance design. Combining the power of premium materials, radical engineering, and cutting-edge technology, they create tools that will elevate performance for any athlete, anywhere. Over the years, they’ve partnered with a diverse team of elite athletes, gleaning valuable insights from thousands of hours of testing, training, and competing. They’ve been a part of three Olympic gold medal wins, multiple Tour de France stage wins, over 30 world titles, and hundreds of podium finishes across a variety of sports - from the IRONMAN in triathlon to the grueling Dakar Rally off-road race.

This pedigree of testing and utilizing athlete feedback to inform product design is one we share at Ten Thousand. In that spirit, we’re thrilled to announce our very first collaboration with ROKA, which includes a custom version of their SR-1x performance sunglasses and our Distance Shirt and Short Edition with custom co-branded graphics. Kit up now, while supplies last.