Aug 19,2022 12:16 am
Field tested on Oahu Mahi Full on, full coverage. The Mahi’s performance features and wrap around shape offer comfort and peripheral vision for long days on the water. SHOP MAHI From the iconic wave...
Aug 17,2022 08:04 pm
Thrashy aesthetic, timeless energy INTRODUCING The Cove KYUSS KING SIGNATURE COLOR Rooted in design cues from punchy 70’s muscle cars and inspired by the thrashy aesthetic of Australian favorite Kyu...
Aug 16,2022 08:01 pm
Outdoor Essentials SUMMER ESSENTIALS Create Your Kit Summer is here. Check out new arrivals in eyewear, apparel, and accessories. SHOP SUMMER ESSENTIALS SHOP NOW SHOP NOW LOYALTY REWARDS Become an Ele...
Aug 13,2022 08:01 pm
NEW Style Alert INTRODUCING Augusta A gorgeous oversized square silhouette in eco friendly bio acetate. Premium frames ready for anything. Meet Augusta. SHOP AUGUSTA Premium Italian acetate and world ...
Aug 12,2022 08:01 pm
Purpose built protection Stacker The purpose built Stacker can take you anywhere. The removable eye mask protects you from the elements, making the journey clear from all angles. Technology for what m...
Aug 11,2022 08:01 pm
Shop back in stock BACK IN STOCK Focus On Favorites SHOP BACK IN STOCK Knoxville $160.00 Satellite $140.00 Knoxville $160.00 Dude $160.00 Bellevue $160.00 Satellite $140.00 Bellevue $160.00 Elsinore $...
Aug 10,2022 08:02 pm
Feel The Heat Enjoy the sun, and feel the heat. Explore our newest colors made from eco friendly bio based materials. SHOP NEW COLOR Encelia $160.00 Portofino $200.00 Portofino $250.00 Portofino $250....
Aug 09,2022 08:03 pm
Thrashy aesthetic, timeless energy INTRODUCING The Cove KYUSS KING SIGNATURE COLOR Rooted in design cues from punchy 70’s muscle cars and inspired by the thrashy aesthetic of Australian favorite Kyu...
Aug 08,2022 08:02 pm
Congratulations Zeke Congratulations to Zeke Lau for winning the 2022 US Open of Surfing.Zeke bossed the lineup in Huntington Beach taking his trophy back home to Honolulu. Stoked to have you in the E...
Aug 07,2022 08:00 pm
Feel The Heat Enjoy the sun, and feel the heat. Explore our newest colors made from eco friendly bio based materials. SHOP NEW COLOR Cove $120.00 Swingarm $140.00 Satellite $140.00 Bellevue $160.00 Be...