Jul 25,2022 02:01 am
Streamlined Style Our award winning, brand favorite frame for over a decade. A distinct keyhole nose bridge and streamlined styling define the legendary Knoxville. SHOP KNOXVILLE SHOP NOW Knoxville $1...
Jul 23,2022 02:01 am
Field tested on Oahu Mahi Full on, full coverage. The Mahi’s performance features and wrap around shape offer comfort and peripheral vision for long days on the water. SHOP MAHI From the iconic wave...
Jul 21,2022 08:05 pm
The JJF12 JJF12 Designed with world champion surfer John John Florence at the intersection of style and performance, the JJF12 is purpose built to weather the elements provide superior protection. SHO...
Jul 20,2022 08:01 pm
Don't miss out BACK IN STOCK Knoxville Classic design traits and a lightweight fit have made this award winning frame a brand favorite for over a decade. SHOP KNOXVILLE Knoxville $160.00 Knoxville $16...
Jul 20,2022 02:01 am
Outdoor Essentials SUMMER ESSENTIALS Create Your Kit Summer is here. Check out new arrivals in eyewear, apparel, and accessories. SHOP SUMMER ESSENTIALS SHOP NOW LOYALTY REWARDS Become an Electric Plu...
Jul 19,2022 02:01 am
Streamlined style and technical features PERFORMANCE EYEWEAR Knoxville Sport An upgraded sport version of the legendary Knoxville. Streamlined styling meets performance features to enhance any outdoor...
Jul 17,2022 11:09 pm
Inspired by the Italian Riviera INTRODUCING Portofino Super sophisticated styling for weekends in Palm Springs or the Italian Riviera. Sit down for sunset and discover la Doce Vita. SHOP PORTOFINO The...
Jul 16,2022 02:01 am
Our Best Seller's We Love Reviews SHOP BEST SELLERS " I love the shape of the lens, it gives great coverage from the sun and wind. They're flattering and fun! KAITLIN F. (PALM) " In love with these gl...
Jul 14,2022 07:15 pm
Feel The Heat Enjoy the sun, and feel the heat. Explore our newest colors made from eco friendly bio based materials. SHOP NEW COLOR Portofino $200.00 Bellevue $160.00 Blacktop $160.00 Bellevue $160.0...
Jul 14,2022 02:16 am
Versatility in style and performance Everyday Essentials Versatility in style and performance. Quality eyewear in classic shapes for comfort in any situation. SHOP NOW Encelia $160.00 Bellevue $160.00...