Jan 24,2023 05:02 pm
Kit up in cold weather training essentials. WINTER TRAINING ESSENTIALS Consistency is key. You hear it all the time. It’s easy to stay consistent when the conditions are in your favor. When the temp...
Jan 23,2023 05:05 pm
Kit up now before they sell out again. With over 4,000 requests since the last restock, our best selling Tactical Pant is back. Designed and developed by members of the U.S. Special Operations communi...
Jan 22,2023 05:06 pm
Get up to $60 off with Kits Packs. Ready for a refresh? There’s never been a better time to stock up on the world’s best training gear. Get $10 off when you build your own kit with a pair of short...
Jan 21,2023 05:06 pm
Sam Tooley is Better Than Yesterday. BETTER THAN YESTERDAY Athlete and trainer Sam Tooley lives life to the fullest. Since finding success as an all state high school track star, his desire for new ch...
Jan 20,2023 05:09 pm
Purpose built shorts for lifts, runs, and everything else. Our Interval, Session, and Foundation Shorts put us on the map each one purpose built for a specific training modality. The Interval Short of...
Jan 19,2023 05:30 pm
Comfort to come back stronger. Come back stronger in the all new Recover Shirt. The latest addition to our Recover line is made from an ultra comfortable fabric infused with TENCEL lyocell yarns. It f...
Jan 18,2023 05:00 pm
First thing’s first. Whether it’s a heavy gym session, cold morning run, or an intense hybrid training block, our best in class baselayers are purpose built to keep you streamlined and comfortable...
Jan 16,2023 05:05 pm
Field tested training gear co created with U.S. Special Operations Forces. Developed with elite members of the U.S. Special Operations community, our Tactical Division represents the ultimate combinat...
Jan 14,2023 05:01 pm
Alex Fichtler is Better Than Yesterday. BETTER THAN YESTERDAY Born and raised against the rugged landscape and sweeping vistas of Montana, Alex Fichtler wanted to be a Navy SEAL his entire life. This ...
Jan 12,2023 06:03 pm
The daily workhorse you’ve been looking for. The latest addition to our CØNCEPT program, the CØ8 5 Pocket Tactical Pant, was designed to be a more versatile version of our best selling Tactical Pa...